inkmason recently completed a Polaroid pop-up store in Sino-Ocean Taikoo Li, Chengdu, which was commissioned by LoOneCommune, the exclusive agent of Polaroid in China. A design strategy was developed to heighten the brand experience specifically for this unique site, while also providing a template that may be applied to the brand’s pop-up stores of the future. The project space, being only 24 square meters, encouraged a thoughtful and imaginative approach. Through the use of scaffolding frames and concrete blocks, bold color and natural light, inkmason subtly creates a strong internal presence, draws attention from the exterior, and achieves a an approachable, human scale to the store. The core experience of the Polaroid camera is the waiting time inherent to the process of instant imaging. The store design expresses a transitional and unfinished industrial state through its use of materials, effectively acting as a metaphor for abstracted time as a “process of creating beauty”, personifying the brand while activating the social space in and around it.
Polaroid Pop-up store designed by inkmason received MUSE Design Award 2022 – Silver Winner. The project has been published by design media throughout China and abroad (USA, UK, Holland, Indonesia, Poland and etc,.)